If you are about to purchase an Elegant Themes membership, you might be wondering whether to focus on Divi or Extra. Both themes appear on the same membership page, both use the same builder, and both are marketed as premium WordPress themes from the same company. The question of which one to buy seems reasonable.
But here is something the Elegant Themes pricing page does not make obvious enough: you do not have to choose between them. One membership gives you access to both Divi and Extra, along with every other Elegant Themes product. You pay for the membership, not for individual themes. This changes the framing of the entire question.
Buying Elegant Themes gets you both Divi and Extra. There is no “Divi-only” or “Extra-only” purchase. Every membership tier, whether annual at $89 or lifetime at $249, includes both themes on unlimited websites. The decision you are actually making is which theme to install on your current project, not which one to buy.
The Real Question: Which Theme to Install Right Now
Once you understand that both themes come with your membership, the question shifts from “which should I buy” to “which should I install for this specific project.” That is a much more useful question, and the answer depends almost entirely on what kind of website you are building.
This is not a simplification for the sake of brevity. It genuinely is the cleanest way to think about the choice. Divi is a multi-purpose theme with complete design freedom for any website type. Extra is a purpose-built magazine and blog theme with built-in content tools that Divi does not have. Their differences are meaningful, but they apply to different project types, and once you know your project type the choice is almost always obvious.
What You Get With Any Elegant Themes Membership
Before comparing the two themes, it helps to understand the full scope of what a single Elegant Themes membership includes. This context matters because many buyers focus only on Divi and Extra when the membership actually contains considerably more.
| What You Get | Details |
|---|---|
| Divi Theme | Multi-purpose WordPress theme with full Divi Builder integration, Theme Builder, and all modules. Unlimited sites. |
| Extra Theme | Magazine-style WordPress theme with Category Builder, post formats, review system, and post-based mega menus. Unlimited sites. |
| Divi Builder Plugin | Standalone plugin version of the Divi Builder. Use Divi’s visual editor on any WordPress theme, not just Divi or Extra. |
| Bloom Plugin | Email opt-in form builder with 6 form types and 19+ email marketing service integrations. Replaces a standalone opt-in plugin. |
| Monarch Plugin | Social sharing and follow button plugin with 5 placement options including popups and fly-ins. |
| Divi Dash | Site management dashboard for managing updates, plugins, themes, and users across multiple WordPress installs from one location. |
| 800+ Layout Packs | Pre-built page and website layouts available inside the Divi Builder on both themes. |
| Updates and Support | Annual plan: one year of updates and premium support. Lifetime plan: permanent updates and support. |
| Unlimited Website Usage | Both plans cover unlimited installs. No per-site fees or separate client licenses required. |
The Bloom plugin alone is worth noting: A standalone email opt-in tool with comparable features to OptinMonster or Convert Pro can cost $99 or more per year. Getting it bundled into a membership that also covers Divi, Extra, and Monarch adds meaningful value beyond just the themes themselves.
Get the Best Divi Deal Available
Divi 5 is already released and included in every plan at no additional cost. Both Annual and Lifetime plans come with a 30-day money-back guarantee.
Pricing: What the Membership Actually Costs
Elegant Themes offers three main pricing configurations. All of them include both Divi and Extra. The choice between them is purely about how long you plan to use Divi and whether you need the Pro add-on services.
The annual plan at $89 per year gives you access to both themes plus all other membership products, with updates and support for one year. The lifetime plan at $249 is a one-time payment that covers permanent updates and support with no renewal required. For anyone using Divi for more than three years, the lifetime plan costs less in total. Divi Pro adds Divi AI, unlimited cloud storage, VIP priority support, and team seats on top of the standard membership features.
Who Should Install Divi and Who Should Install Extra
Divi is the right starting point if you are…
- Building a business or corporate website
- Building a portfolio or agency site
- Creating landing pages or marketing sites
- Running an ecommerce store
- Designing for multiple website types as a freelancer or agency
- Building a personal blog that is page-focused rather than post-heavy
- Needing multilingual support or RTL layout
- Building a site where blank landing page templates are needed
- Relying on community tutorials and third-party child themes
Extra is the right starting point if you are…
- Building an online magazine or news publication
- Running a review-focused blog (tech, product, food, travel)
- Publishing frequently across multiple content categories
- Wanting a magazine-style homepage without building it from scratch
- Needing post-based mega menus that show recent articles
- Running a multi-author publication with writer profiles
- Wanting built-in review scoring without a plugin
- Needing related posts and author boxes natively
- Publishing mixed content types: videos, galleries, quotes, articles
Project Type Decisions at a Glance
What Happens If You Install the Wrong One
One of the less-discussed advantages of both themes being built on the same Divi Builder is that switching between them is not as disruptive as switching between unrelated themes. If you install Divi and later realize your project would benefit from Extra’s content tools, you can switch. All pages and posts built with the Divi Builder will render correctly after the switch because the builder stores content in the same format regardless of which theme is active.
The practical difference you will notice after switching is in the surrounding theme layer: the header, footer, and global theme defaults will change to match the new theme. The Category Builder layouts and Extra’s exclusive post-level features will become available once you switch to Extra. You will need to configure Extra’s theme options and possibly rebuild any custom header or footer you designed specifically around Divi’s styling, but your page and post content itself transfers cleanly.
The reverse is also true. If you start with Extra and want to move to Divi later, your page content will continue to work. What you lose are the Extra-specific features at the theme level: the Category Builder layouts, post format styling, the built-in review system, and the post-based mega menus. These are Extra’s theme layer and do not transfer when you switch to Divi. If you have built significant review content using Extra’s native review system, migrating that data requires manual effort or a plugin-based migration.
One genuine switching risk: Extra stores review data (editorial scores and user ratings) in its own custom fields format. If you switch from Extra to Divi after building substantial review content, that data is not automatically portable. Plan your theme choice with long-term content structure in mind, particularly if reviews are central to your site’s value.
Community Size and Third-Party Support: Divi Leads Clearly
Even though both themes come with the same membership, their ecosystems are not equal. Divi has a substantially larger community, more tutorials, more third-party plugins, and more child themes than Extra. This is simply a function of Divi being the flagship product that Elegant Themes markets most heavily and that most new members install by default.
For Divi, you can find tutorials for nearly any use case, community forums with answers to specific questions, and a wide range of premium add-ons from third-party developers. The Divi ecosystem has grown significantly because of the number of agencies and freelancers using it professionally.
Extra has a smaller community, fewer standalone tutorials, and fewer third-party child themes designed specifically for it. If you encounter a configuration challenge with Extra, you are less likely to find a ready-made answer online than you would for the same situation in Divi. Most Extra users are comfortable with the Divi Builder before using Extra, which means the learning curve is about the Extra-specific features rather than the builder itself, but the community support gap is still worth factoring in.
For most buyers this is not a decisive factor, but for those who rely heavily on community resources and tutorials to work through challenges, starting with Divi reduces friction in that regard.
Get the Best Divi Deal Available
Divi 5 is already released and included in every plan at no additional cost. Both Annual and Lifetime plans come with a 30-day money-back guarantee.
Advice for Freelancers and Agencies
If you are a freelancer or agency building websites for multiple clients, the most practical approach is to use both themes depending on the project type. This is exactly what your membership is designed to support. You are not committing to one theme for all future projects.
A common workflow among experienced Divi users is to default to Divi for the majority of projects, business sites, portfolios, landing pages, and ecommerce, and to reach for Extra specifically when a client is running a content-heavy publication with regular posting across multiple categories. Both themes share the same builder, so switching between projects using different themes does not require relearning the interface.
The Divi Library works across both themes as well, meaning layouts you save while working on a Divi project are accessible when building with Extra, and vice versa. Your growing library of reusable sections, modules, and page templates applies to work in either theme.
The one operational consideration for agencies is the community support gap mentioned earlier. When training team members or onboarding contractors, Divi has far more self-service resources available. Extra-specific knowledge tends to come from hands-on experience rather than finding tutorials online. This is a minor consideration for experienced teams but worth noting for those who frequently bring in contractors or need to hand off projects to clients who will self-manage.
Can You Just Use Divi for Everything, Including Blogs and Magazines?
Yes, you can. Divi is capable enough through its Theme Builder and standard module library to build functional blog and magazine-style sites. Many successful content-focused sites run on Divi. The Theme Builder lets you create custom archive page templates and post templates, and you can configure the Blog module and Post Slider module to display posts from specific categories in various layouts.
What you give up by using Divi for a content site instead of Extra is the native convenience of Extra’s purpose-built tools. The Category Builder in Extra produces multi-category, multi-format homepage layouts with less configuration effort than replicating the same output through Divi’s Theme Builder. Extra’s post formats change feed presentation automatically. Extra’s review system works without a plugin. Extra’s author boxes appear without custom template work.
None of these are impossible to achieve in Divi. All of them require more effort in Divi than they do in Extra. For a professional publication that is going to be maintained and expanded over years, that difference in setup overhead is meaningful. For a simple blog with infrequent posting and no complex category structure, Divi handles it fine and the Extra-specific tools would go unused anyway.
The Practical Recommendation for New Buyers
If you are purchasing an Elegant Themes membership for the first time and are not yet sure what type of site you will build most often, here is the most practical path forward.
Purchase the membership, which gives you access to both themes immediately. If you are building a business site, portfolio, landing page, or ecommerce site right now, install Divi and start building. The learning resources, community support, and third-party ecosystem for Divi will support you throughout the project.
If your first project is a blog or content publication, install Extra instead. Spend an hour exploring the Category Builder and post settings before you start designing. Extra’s learning curve is minimal if you are already comfortable with the Divi Builder, and the content-specific tools will save you significant setup work compared to building the same site in Divi.
If you are a freelancer building for multiple clients, use whichever theme fits each project type and build familiarity with both over time. The builder experience is identical, so moving between them only requires learning each theme’s exclusive layer, not relearning how to use the core tool.
30-day money-back guarantee: Every Elegant Themes membership includes a full 30-day refund guarantee. You can purchase the membership, install both themes, build with them, and request a full refund within 30 days if the product does not meet your needs. There is no financial risk in trying both themes on a real project before committing long-term.
Final Verdict
The question “which Elegant Themes product should you buy” has a simple answer: buy the membership, and you get both. The real decision happens after purchase, when you choose which theme to install for a given project. That decision is driven by project type, not by which theme is better in an absolute sense.
Divi is the right default for the majority of web projects: business sites, portfolios, agencies, landing pages, and ecommerce. It is more versatile, has a larger community, and provides blank canvas control that Extra does not. For most buyers most of the time, Divi is where they will spend most of their time.
Extra is the right choice for the specific category of project where it excels: blogs, magazines, news sites, and review publications. For those project types, Extra’s Category Builder, post formats, built-in review system, and author tools deliver a better starting point than Divi without any additional plugins. If content publishing is the core purpose of the site, Extra is worth installing.
You do not have to commit permanently to either theme. The builder experience transfers between them, layouts from the Divi Library work in both, and switching is possible without losing core content. The membership gives you the flexibility to use both strategically across your portfolio of projects, which is exactly the value Elegant Themes designed it to provide.
Frequently Asked Questions
Do I pay extra to get both Divi and Extra?
No. Every Elegant Themes membership, including the annual plan at $89 and the lifetime plan at $249, includes both Divi and Extra at no additional cost. You also get the Divi Builder Plugin, Bloom, Monarch, and Divi Dash in the same membership. There is no tier that includes only one of the themes.
Can I use Divi and Extra on the same website at the same time?
No. A WordPress site can only have one active theme at a time. You choose whether to use Divi or Extra as the active theme for a given website. However, you can use Divi on some sites and Extra on others under the same membership license, with no restriction on how many of each you install.
Which theme gets more updates from Elegant Themes?
Both themes receive updates as part of the same development cycle. When Elegant Themes releases improvements to the Divi Builder, those improvements apply to both the Divi Theme and Extra since they share the same builder framework. Theme-level updates that affect Extra-specific features (Category Builder, post formats, review system) are released as part of Extra’s own update cycle, which Elegant Themes maintains alongside Divi.
Is Extra harder to use than Divi?
No. The core building experience in Extra is identical to Divi because both use the same Visual Builder. Extra adds a few additional feature areas (the Category Builder, post format settings, review system configuration) that require their own learning, but these are relatively straightforward. Anyone already comfortable with Divi will adapt to Extra within a short building session. The larger challenge with Extra is finding tutorials, since Divi’s community resources significantly outnumber Extra-specific content online.
What happens to Extra if I cancel my Elegant Themes membership?
Your installed themes remain functional on your sites after a membership lapses. You will lose access to future updates, new feature releases, and premium support, but Extra will continue to run on any site where it is currently installed. The practical risk over time is compatibility issues with future versions of WordPress and PHP as updates accumulate without corresponding theme updates.
Should I tell clients which theme I am using?
This is a professional judgment call rather than a technical one. Most clients do not need to know which specific theme powers their site. What matters to clients is whether the site looks and works the way they want. Documenting your theme choice for handoff purposes is good practice so clients and future developers can find support resources, but active disclosure during the project is optional.
Get the Best Divi Deal Available
Divi 5 is already released and included in every plan at no additional cost. Both Annual and Lifetime plans come with a 30-day money-back guarantee.










