Affiliate marketing is one of the most powerful ways to earn passive income online – and if you are a WordPress or Divi enthusiast, Elegant Themes offers one of the best affiliate programs in the entire digital marketing space. Whether you are a blogger, a web designer, a YouTuber, or someone who simply loves Divi, you can start earning serious commissions by promoting a product you already believe in.
In this detailed guide, we will walk you through everything you need to know to start affiliate marketing with Elegant Themes – from signing up for the program, to setting up your blog, creating content that ranks, and finally earning recurring commissions month after month.
What is Elegant Themes and Why Promote It?
Elegant Themes is the company behind Divi, the world’s most popular WordPress theme and page builder. With over 800,000 active customers worldwide, Divi has become the go-to tool for designers, developers, and bloggers who want to build beautiful websites without writing code.
The Elegant Themes affiliate program is run in-house and offers some of the most generous commissions you will find anywhere in the WordPress ecosystem. Here is what makes it stand out:
- 50% commission on every sale you refer – one of the highest rates in the industry
- Recurring commissions – you earn every time your referred customer renews their subscription
- 50% commission on Divi Cloud purchases and renewals as well
- 15% commission on Elegant Themes Marketplace product purchases
- 30-day cookie window for tracking new purchases
- Payments made via PayPal with a minimum payout threshold of $200
What this means in practice is that if you refer even a handful of customers who stay subscribed year after year, you build a growing, reliable income stream over time. Elegant Themes has paid out over $38 million to affiliates to date – which tells you this program is very real and very profitable.
Step 1 – Sign Up for the Elegant Themes Affiliate Program
Getting started is completely free. You do not need to be an Elegant Themes customer to become an affiliate, though having personal experience with Divi will make your content much more authentic and convincing.
To sign up, visit the official affiliate page at elegantthemes.com/affiliates and click the sign-up button. You will need to fill in your name, email address, your website URL, and some basic details about how you plan to promote Elegant Themes. The approval process is usually quick – often within a few hours or a day.
Once approved, you will get access to your unique affiliate link and a dashboard that tracks clicks, conversions, and your earnings in real time. You will also find a library of banners, text links, and promotional materials you can use on your blog or social media.
Pro Tip: Even if you do not yet have a blog or website, sign up now so your affiliate account is ready when you do launch. The setup takes only a few minutes.
Step 2 – Set Up Your Blog or Website
To succeed as an Elegant Themes affiliate, you need a platform where you can publish helpful content and place your affiliate links. A blog is by far the most effective long-term platform because it can rank on Google and bring in free, targeted traffic for years.
Since you are promoting a WordPress product, it makes complete sense to build your blog on WordPress itself – and to use Divi as your theme. This is actually a huge advantage: using Divi gives you first-hand experience to write honest, detailed tutorials and reviews that your audience will trust.
Here is what you need to get your blog up and running:
- A domain name – choose something relevant like WPDiviZone.com or DiviTutorials.com
- Web hosting – SiteGround is officially recommended by Elegant Themes and offers solid WordPress performance
- WordPress – install it in one click from your hosting dashboard
- Divi theme – purchase an Elegant Themes membership and install Divi on your site
Once your blog is live, spend some time setting up the essential pages: Home, About, Blog, and a Disclosure page. The Disclosure page is important – as an affiliate marketer, you are legally required to inform your readers that your content contains affiliate links. This builds trust and keeps you compliant with FTC guidelines.
Step 3 – Choose Your Content Niche and Topics
One of the biggest mistakes new affiliate bloggers make is trying to write about everything at once. The most successful affiliate blogs are focused on a specific niche and target a specific audience.
Since you are promoting Elegant Themes, your niche is naturally the intersection of WordPress, Divi, and web design. Within that space, here are some highly profitable content angles you can focus on:
- Divi tutorials for beginners – step-by-step guides on using specific Divi modules and features
- Divi theme reviews – honest, in-depth reviews of what Divi offers and how it compares to competitors
- WordPress tips and tricks – general WordPress content that attracts a broad audience and funnels them toward Divi
- Divi vs Elementor – comparison articles that target people actively deciding which page builder to use
- How to make money with WordPress – articles that attract entrepreneurial readers who are likely to invest in Divi
Your content does not need to be about Divi every single time. In fact, writing broadly about WordPress topics helps you attract more traffic, and then you can naturally introduce Divi as your recommended tool when relevant.
Step 4 – Create Content That Ranks and Converts
Content is the engine of your affiliate marketing business. Without quality content that ranks on Google, you will struggle to get consistent traffic and therefore consistent commissions. Here is how to approach your content strategy the right way.
Focus on Search Intent
Every piece of content you write should target a specific keyword that people are searching for on Google. Use free tools like Google Search Console, Ubersuggest, or even Google’s own autocomplete feature to find keywords related to Divi and WordPress.
Some of the highest-converting content types for Elegant Themes affiliates include:
- Best WordPress themes for bloggers – mention Divi as a top recommendation
- How to build a WordPress website from scratch – a tutorial that naturally requires a theme
- Elegant Themes review – targets people who are already researching the product before buying
- Divi pricing – targets buyers who are comparing costs and are close to making a purchase decision
- Divi discount or coupon – high-intent buyers searching for deals
Write Long-Form, Helpful Content
Google consistently rewards in-depth, helpful content over thin articles. Aim for blog posts that are at least 1,500 words long, include screenshots or videos, answer common questions your audience has, and provide genuine value even to readers who do not end up clicking your affiliate link.
When you write a Divi tutorial, make it genuinely useful. Walk the reader through each step with clear instructions. Show real examples. Mention what does not work as well as what does. This kind of honest, thorough content builds trust – and trust is what leads to affiliate conversions.
Place Affiliate Links Naturally
Do not stuff your content with affiliate links. Instead, place them naturally in the context of your recommendations. For example, after explaining what Divi can do, you might write: ‘You can grab the Divi membership here and start building your site today.’ One or two well-placed links per article is usually enough. You can also add a clear call-to-action box at the end of each post.
Step 5 – Promote Your Blog and Build an Audience
Publishing great content is only half the battle. You also need to promote your blog so people can actually find it. Here are the most effective channels for a Divi affiliate blog:
Search Engine Optimization (SEO): This is the most sustainable long-term strategy. Optimize every post with a target keyword in the title, first paragraph, and subheadings. Build internal links between related posts. As your domain grows in authority, your content will rank higher and bring in more organic traffic.
YouTube: Many Divi users prefer watching video tutorials over reading. Creating a YouTube channel where you walk through Divi features is an excellent way to build an audience and direct viewers to your blog or directly to your affiliate links in the video description.
Pinterest: Pinterest is a visual platform where design-related content performs very well. Create attractive pins that link back to your blog posts. Many bloggers get significant traffic from Pinterest with minimal ongoing effort.
Facebook Groups: There are large WordPress and Divi communities on Facebook. Participate genuinely by answering questions and sharing helpful content. Over time, you will become a recognized voice in the community, and people will naturally visit your blog.
Email List: Building an email list from day one is one of the smartest moves you can make. Offer a free resource – such as a Divi cheat sheet or a beginner’s guide to WordPress – in exchange for email sign-ups. You can then send regular newsletters with your latest tutorials and affiliate recommendations.
Step 6 – Track Your Results and Optimize
Your Elegant Themes affiliate dashboard shows you exactly how many clicks, conversions, and commissions your links are generating. Pay attention to which articles are sending the most traffic to Elegant Themes and which are converting the best.
If a particular article is getting a lot of clicks but few conversions, consider improving the call-to-action or the way you present the affiliate link. If an article is not ranking on Google, consider adding more depth, improving the title, or building more internal links to it.
Over time, you will develop a clear picture of what works for your specific audience, and you can double down on those strategies.
How Much Can You Realistically Earn?
Your earnings depend entirely on the size and quality of your traffic and how well your content converts. To give you a realistic picture: an Elegant Themes annual membership costs $89 per year, meaning your 50% commission is $44.50 per sale. A lifetime membership is $249, giving you a $124.50 commission per sale.
If your blog attracts 10,000 monthly visitors and converts at even 0.5%, that is 50 sales per month – over $2,200 per month in commissions. And because those customers renew every year, you earn commissions again and again without any additional effort on your part. This is the compounding power of recurring affiliate programs.
Final Thoughts
Starting affiliate marketing with Elegant Themes is one of the smartest moves a WordPress enthusiast can make. The product essentially sells itself – Divi is genuinely excellent, widely trusted, and used by millions of people worldwide. Your job as an affiliate is simply to create helpful content, reach the right audience, and let your affiliate links do the rest.
The key to success is patience and consistency. Affiliate marketing is not a get-rich-quick scheme. In the first few months, you will be building your foundation – writing content, learning SEO, and growing your audience. But if you stay consistent, the income compounds over time into something genuinely life-changing.
Start today. Sign up for the Elegant Themes affiliate program, launch your WordPress blog with Divi, write your first tutorial, and take that first step. Your future self will thank you for it.
